Fashion Management: Defining Markets, Business Models & Trends

Discover the importance of fashion history

On the first course of this Fashion Management ExpertTrack, you’ll explore the long and lustrous history of fashion.

From fashion as an expression of modernity, to the emergence of the contemporary industry from its counter-cultural origins, you’ll study the story behind the style.

Examine different fashion industry business models

You’ll delve into the different business models to be found in the sector, including luxury brands, digital-only companies, and mass-market fashion.

Get a comprehensive introduction to the business of fashion, and the options available to someone wanting to start working in fashion business strategy and branding.

Explore fashion trends and sustainability

Next you’ll sample fashion’s many different trends and tribes, allowing you to better understand what your customer might look like and what their passions are.

You’ll explore how different generations consume fashion differently, and what a truly sustainable fashion business model looks like practise.

Learn with international experts at Institut Français de la Mode

Studying fashion alongside industry thought-leaders at the world-class Paris school Institut Français de la Mode, you’ll see what makes fashion tick from the eyes of experts.

You’ll come away with a professional grounding in the essentials of fashion management, ready to tackle the second course in the ExpertTrack.

Whether you’re a business student looking to specialise your skills for work in fashion or you’re a career changer trying to break into the fashion industry, this course will give you a thorough grounding in the fashion business from multiple professional perspectives.

Alongside students and professionals, this course will be beneficial if you’re already working in fashion as a product manager, product developer, designer, collection manager, business developer, or in fashion PR and communications to bring your skills up-to-date and in line with the fashion market today.

There are no specific entry requirements for this course except for a passion for fashion business and a desire to grow and specialise your business skills as a fashion professional.

You will need a strong grasp of the English language as the course is delivered in English.

• What is Fashion? An historical and sociological perspective
• Getting started
• Fashion as an expression of modernity
• The origins of the contemporary fashion industry
• From counter-culture to mainstream
• Test yourself
• Evolving fashion business models
• Luxury business models: from couture houses to mega brands
• The rise of affordable luxury and DNVB: singularity & new challenges
• Mass market retailers: a new paradigm
• Test yourself
• Trends, tribes and customers
• Key changes in fashion consumption
• New generations and new consumption modes
• Sustainable fashion consumption
• The second hand market
• Test yourself