YoVDO

Marketing with TikTok

Offered By: Aptly via Coursera

Tags

TikTok Marketing Courses Data Analysis Courses Brand Building Courses Advertising Campaigns Courses

Course Description

Overview

This program is for anyone asking, “Is TikTok right for my business?” In the first course, Understanding TikTok and Its Users, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating. Then in the second course, Marketing on TikTok, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience. In the final course, Advertising and E-commerce on TikTok, you’ll learn how to create a marketing strategy for TikTok, how to create advertising campaigns, how to promote and sell products via organic and e-commerce channels like Shopify, and how to use analytics to inform future marketing strategies. Throughout the program, you will have the chance to create your own videos, as well as engage with what other businesses are doing by studying various TikTok accounts in order to get inspiration and insight for your own future interactions with TikTok. By the end of this program, you will be able to: Create fun and engaging TikTok videos Understand how TikTok fits into your business’s marketing strategy Articulate how a number of different businesses use TikTok Create original content using hashtags, trends, filters, and more Build and maintain a brand presence on TikTok Create a content calendar Utilize TikTok Ads Manager to create and execute a campaign Set up e-commerce integration into your TikTok account Analyze data from your efforts to inform your future content strategy

Syllabus

Course 1: Understanding TikTok and Its Users
- Offered by Aptly. This is the first course in the Marketing with TikTok specialization. In this course, you will learn what TikTok is, who ... Enroll for free.

Course 2: Marketing on TikTok
- Offered by Aptly. This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how ... Enroll for free.

Course 3: Advertising and E-commerce on TikTok
- Offered by Aptly. This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to ... Enroll for free.


Courses

  • 0 reviews

    4 hours 29 minutes

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    This is the first course in the Marketing with TikTok specialization. In this course, you will learn what TikTok is, who uses TikTok, and how people use this fun and unique platform. You will discover how to set up a personal account and learn all the best strategies for creating content.
  • 0 reviews

    6 hours 4 minutes

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    This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a following, and maintain your presence on this innovative platform.
  • 0 reviews

    4 hours 43 minutes

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    This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok has built and how to use it to optimize your advertising efforts on this exciting platform.

Taught by

Anke Audenaert

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