Business Management: Marketing Principles and Practice

From understanding customer behaviour to designing products and services that meet customer needs – marketing techniques and tools are used to solve management problems in a diverse range of professional contexts.

Whether you work in a commercial or non-commercial industry, as a management professional it’s crucial to understand the value of marketing and its impact on various business functions.

This microcredential will introduce you to the core principles of marketing – covering offline and digital perspectives.

Discover practical, best practice marketing skills

Through an exploration of best-practice marketing approaches, you’ll enhance your marketing knowledge, improve your professional decision-making, and adapt your approach to solving business challenges, whatever your role or sector.

Underpinned by the latest academic thinking, this microcredential covers practical marketing examples and learning accounts from diverse international brands, as well as local charities and social enterprises in industries from manufacturing and retail to professional services and healthcare.

Unlock the knowledge tools needed for success in marketing

You’ll develop your understanding of key marketing topics like trends, customer motivation, and delivering customer value, and learn how to gather and use data to make effective management decisions.

You’ll also build a toolkit for creating products and services that meet your customer’s needs and that differentiate your product from your competitors’ offerings.

Throughout the course you’ll take part in weekly activities to support and consolidate your learning. At the end of the course, you’ll submit an assessment which is marked and graded with personalised feedback, by subject matter experts.

Learn from experts at The Open University

This microcredential has been created by experts from The Open University’s Business School. Its academics have vast experience in the delivery of online business modules, in fact it is one of only 100 business schools in the world to hold the ‘triple crown’ of triple-accredited status with EQUIS, AACSB and AMBA. Fewer than 1% of all business schools worldwide have been awarded this accreditation.

Discover more of The Open University’s Business and Management microcredentials – designed to provide you with key leadership and management skills that will set you up for career success.

Choose from Fundamentals of Management Accounting, Financial Accounting for Non-Financial Roles, Improving Organisational Practice, Project Management and People Management and Leadership.

Courses under this program:
Course 1: Business Management: Marketing Principles and Practice
-Develop your marketing skills and knowledge to help you make better business decisions and achieve your professional goals.