Manage Campaigns with Journey Builder

Use this powerful Marketing Cloud tool to automate and optimize customer interactions.

• Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
• Get started with the Journey Builder app.
• Create and send a single message using Journey Builder.
• Plan, build, and launch a welcome campaign in Journey Builder.
• Identify the most effective journey for your customers with Path Optimizer.
• Improve your journey campaigns and measure their performance.
• Build engaging journeys for each stage in the customer lifecycle.
• Explore ready-made Journey Builder activities and build custom activities.

• Customer Journey Basics
• Understand the Connected Customer
• Get Started with Customer Journeys
• Execute Your Journey Strategy
• Journey Builder Basics
• Configure Journey Builder Access
• Get Started with Journey Builder
• Send a Single Message with Journey Builder
• Quick Start: Create and Send a Message in Journey Builder
• Define Your Audience and Message
• Preview, Test, and Validate Your Journey
• Journey Builder Campaigns
• Plan Your Journey Campaign
• Prepare the Entry Source
• Build a Journey Campaign
• Test and Launch a Journey Campaign
• Path Optimizer in Journey Builder
• Experiment with Your Customer Journeys
• Create a Path Optimizer Activity
• Journey Campaign Analytics and Optimization
• Measure Journey Campaign Performance
• Optimize Customer Journeys with Versions
• Organize Your Journeys with Tags and Folders
• Advanced Customer Journeys
• Determine the Goal of Your Journey
• Build Effective Opt-in and Welcome Campaigns
• Create a Compelling Engagement Campaign
• Gather Customer Feedback with a Survey Journey
• Custom Activities in Journey Builder
• Define Your Custom Activity
• Develop Your Custom Activity
• Troubleshoot Your Custom Activity