Manage Campaigns with Journey Builder
Offered By: Salesforce via Trailhead
Course Description
Overview
Use this powerful Marketing Cloud tool to automate and optimize customer interactions.
- Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.
- Get started with the Journey Builder app.
- Create and send a single message using Journey Builder.
- Plan, build, and launch a welcome campaign in Journey Builder.
- Identify the most effective journey for your customers with Path Optimizer.
- Improve your journey campaigns and measure their performance.
- Build engaging journeys for each stage in the customer lifecycle.
- Explore ready-made Journey Builder activities and build custom activities.
Syllabus
- Customer Journey Basics
- Understand the Connected Customer
- Get Started with Customer Journeys
- Execute Your Journey Strategy
- Journey Builder Basics
- Configure Journey Builder Access
- Get Started with Journey Builder
- Send a Single Message with Journey Builder
- Quick Start: Create and Send a Message in Journey Builder
- Define Your Audience and Message
- Preview, Test, and Validate Your Journey
- Journey Builder Campaigns
- Plan Your Journey Campaign
- Prepare the Entry Source
- Build a Journey Campaign
- Test and Launch a Journey Campaign
- Path Optimizer in Journey Builder
- Experiment with Your Customer Journeys
- Create a Path Optimizer Activity
- Journey Campaign Analytics and Optimization
- Measure Journey Campaign Performance
- Optimize Customer Journeys with Versions
- Organize Your Journeys with Tags and Folders
- Advanced Customer Journeys
- Determine the Goal of Your Journey
- Build Effective Opt-in and Welcome Campaigns
- Create a Compelling Engagement Campaign
- Gather Customer Feedback with a Survey Journey
- Custom Activities in Journey Builder
- Define Your Custom Activity
- Develop Your Custom Activity
- Troubleshoot Your Custom Activity
Tags
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