Using Customer Surveys to Improve Service

Offered By: LinkedIn Learning

Tags

Survey Design Courses Data Analysis Courses Text Analysis Courses

Course Description

Overview

Learn how to design and implement customer service surveys, and turn the data into actions that can improve service quality.

Syllabus

Introduction

Welcome
Getting the most out of this course
Understanding survey limitations

1. Designing Surveys

Establishing a survey goal
Exploring survey types
Searching for survey alternatives
Choosing a delivery method
Increasing response rates

2. Writing Survey Questions

Evaluating question types
Reducing the number of questions
Creating scaled questions
Writing effective questions

3. Analyzing Survey Data

Using analysis to gain insight
Drilling down to find answers
Conducting text analysis

Conclusion

Using insight to improve service
Avoiding common pitfalls
Next steps

Taught by

Jeff Toister

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