The Data Science of Marketing

Offered By: LinkedIn Learning

Tags

Marketing Courses Data Science Courses Python Courses Tableau Courses Regression Analysis Courses Cluster Analysis Courses Data Exploration Courses

Course Description

Overview

Discover how to leverage R, Python, and Tableau to gain robust insights from large data sets.

Syllabus

Introduction

Welcome
Data science for marketing
Obtain data

1. Software Installation

Install R
Install Python
Install Tableau
Orientation to UI for R, Python, and Tableau
Exercise files

2. Data, Exploratory Analysis, and Performance Analysis

Overview and case study
Exploratory analysis with R
Exploratory analysis with Python
Exploratory analysis with Tableau
Pros and cons

3. Inference and Regression Analysis

Overview and case study
Regression with R
Regression with Python
Regression with Tableau

4. Prediction

Overview and case study
Prediction with R
Prediction with Python
Prediction with Tableau

5. Cluster Analysis

Overview and case study
Cluster Analysis with R
Cluster Analysis with Python
Cluster Analysis with Tableau

6. Conjoint Analysis

Overview and case study
Conjoint analysis with R
Conjoint analysis with Python
Conjoint analysis with Tableau

7. Best Practices

Agile marketing
Design and conduct market experiments
Stakeholder alignment

Conclusion

Next steps

Taught by

Chris DallaVilla

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