YoVDO

The Data Science of Marketing

Offered By: LinkedIn Learning

Tags

Marketing Courses Data Science Courses Python Courses Tableau Courses Regression Analysis Courses Cluster Analysis Courses Data Exploration Courses

Course Description

Overview

Discover how to leverage R, Python, and Tableau to gain robust insights from large data sets.

Syllabus

Introduction
  • Welcome
  • Data science for marketing
  • Obtain data
1. Software Installation
  • Install R
  • Install Python
  • Install Tableau
  • Orientation to UI for R, Python, and Tableau
  • Exercise files
2. Data, Exploratory Analysis, and Performance Analysis
  • Overview and case study
  • Exploratory analysis with R
  • Exploratory analysis with Python
  • Exploratory analysis with Tableau
  • Pros and cons
3. Inference and Regression Analysis
  • Overview and case study
  • Regression with R
  • Regression with Python
  • Regression with Tableau
4. Prediction
  • Overview and case study
  • Prediction with R
  • Prediction with Python
  • Prediction with Tableau
5. Cluster Analysis
  • Overview and case study
  • Cluster Analysis with R
  • Cluster Analysis with Python
  • Cluster Analysis with Tableau
6. Conjoint Analysis
  • Overview and case study
  • Conjoint analysis with R
  • Conjoint analysis with Python
  • Conjoint analysis with Tableau
7. Best Practices
  • Agile marketing
  • Design and conduct market experiments
  • Stakeholder alignment
Conclusion
  • Next steps

Taught by

Chris DallaVilla

Related Courses

Services Marketing - The Next Level
OpenLearning
Services Marketing - Selling the Invisible
OpenLearning
International Organizations Management
University of Geneva via Coursera
Content Strategy for Professionals: Engaging Audiences
Northwestern University via Coursera
Business 101
OpenLearning