Strategic Partnerships: Ecosystems and Platforms

Take your strategic partnerships to the next level. Learn how to create and manage an ecosystem of partners and use a business platform to gain a competitive edge in your market.

Introduction

• The business of ecosystems and platforms

1. Ecosystem Principles

• What is ecosystem strategy?
• Laws of success in ecosystems
• Essentials of ecosystem strategy
• Five key questions in every ecosystem strategy

2. Ecosystem Design and Management

• How multiple partners create an advantage
• How networks create an advantage
• Selecting the partners for an ecosystem
• Managing cooperation and competition
• Organizing an ecosystem
• Managing multi-sided platforms
• Growing and shaping an ecosystem
• Launching and scaling a platform
• Sharing gains in an ecosystem
• How ecosystems and platforms compete

Conclusion

• How to get started