Social Selling Foundations: Using Content to Drive Engagement

Offered By: LinkedIn Learning

Tags

Social Selling Courses Content Marketing Courses Thought Leadership Courses

Course Description

Overview

Do social selling right. Learn how to maximize engagement on Facebook, LinkedIn, and Twitter by sharing more compelling, targeted content.

Syllabus

Introduction

Welcome
Defining modern selling and thought leadership

1. Creating an Online Brand That Sells

Your brand

2. Target and Understand Your Buyer's Needs

Identify your buyers across mediums

3. Engage with Content

Sources for content and engagement
Strategies for success: Frequency, methods, timing

Conclusion

Next steps

Taught by

Donna Alexander

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