Consulting Foundations: Building Your Brand

Learn how to build a strong brand for your consulting business.

Introduction

• How a strong brand can build your business

1. Establish Your Brand

• Why brand matters for solo consultants
• What is a consulting brand?
• Define your unique positioning
• Develop your brand messaging

2. Turn on the Loudspeaker

• How to distinguish paid vs. earned awareness
• Choose your brand channels to reach your target audience
• Adjust your brand channels using data and feedback
• Nurture your network to strengthen your brand

3. Become an Object of Interest

• What it means to be a thought leader
• How to become a content machine
• When to charge for thought leadership

4. Special Challenges

• Is your brand working if you're famous but not making money?
• How to make brand-building a habit
• Evolving your brand

Conclusion

• Next steps