YoVDO

Social Media Marketing Tips (2019)

Offered By: LinkedIn Learning

Tags

Social Media Marketing Courses Google Analytics Courses Livestreaming Courses Infographics Courses Influencer Marketing Courses Content Strategy Courses Hashtags Courses

Course Description

Overview

Learn useful tips for marketing on all social media platforms.

Syllabus

Introduction
  • The importance of social media marketing
1. Social Media Content Strategy
  • Research the market
  • Types of social media content
  • Creating a content calendar
  • Content syndication
2. Social Media Content Types
  • Live streaming
  • Video content
  • Infographics
  • Image content
3. Social Media Discoverability
  • Hashtags
  • Collaborations
  • Trends
  • Brand ambassadors and social influencers
4. Measuring the ROI of Social Media Campaigns
  • Google Analytics for social media
  • List building on social media
  • Vanity metrics
  • Improve engagement
Conclusion
  • Next steps

Taught by

Carlos Gil

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