Social Media Marketing: Managing Online Communities

Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.

Introduction

• Build your online community using social media

1. Introduction to Community Building

• What is community management?
• Why build your own community?

2. Building Your Online Community

• Building your strategy
• Leveraging social media to build your community
• Best practices for community building

3. Growing Your Online Community

• Creating content to grow your community
• Boosting engagement in your community
• Finding your brand influencers
• Promoting your community

4. Measuring Your Success

• Scaling your community
• Measuring your community's growth
• Determining your impact as a community manager

5. Tools for Community Management

• Understanding tools for community management