Social Media Marketing: Managing Online Communities
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
Syllabus
Introduction
- Build your online community using social media
- What is community management?
- Why build your own community?
- Building your strategy
- Leveraging social media to build your community
- Best practices for community building
- Creating content to grow your community
- Boosting engagement in your community
- Finding your brand influencers
- Promoting your community
- Scaling your community
- Measuring your community's growth
- Determining your impact as a community manager
- Understanding tools for community management
Taught by
Megan Adams
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