Social Media for Government

Learn how social media has changed the marketing landscape, how to best leverage social in an overall marketing strategy, and the best practices for social media campaigns.

Introduction

• What is social media marketing?
• Use the provided handouts

1. Create a Social Media Strategy

• Produce an actionable social media strategy
• Focus on social media measurement
• Develop marketing personas for your audience
• Hire a social media manager

2. Choose the Right Social Networks

• Community-based social networks
• Discovery-focused social platforms
• Social messaging apps
• Review sites and discussion forums

3. Publish Engaging Social Content

• Create organic content for social media
• Produce engaging paid social campaigns
• Humanize your content

4. Interact with Customers

• Embrace social listening and monitoring
• Proactive engagement to earn attention
• Reactive engagement for customer service

5. Foster Social Media Partnerships

• Coordinate teams with a social media policy
• Set up successful creator campaigns
• Experiment beyond best practices in social

Conclusion

• Stay updated on social media marketing