Sales Strategy: Storytelling to Speed Up Your Sales Cycle

The right story, told at the right time, is one of your most powerful sales tools. Explore narratives that can help you make connections across a buyer’s journey.

Introduction

• Why sales stories are important

1. Sales Storytelling: The Foundation You Need

• Selecting the right story
• The 10 commandments of great sales stories
• The five emotions that drive a great story

2. Sales Storytelling Across the Buyer’s Journey

• Elevator pitch story
• EPIC capture story
• Opening a story with SCIPAB
• Unicorn sales story
• WIIFM-demo story
• The closer story
• Retain and grow-together stories

Conclusion

• Next steps