Sales Strategy: Storytelling to Speed Up Your Sales Cycle

Offered By: LinkedIn Learning

Course Description

Overview

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The right story, told at the right time, is one of your most powerful sales tools. Explore narratives that can help you make connections across a buyer’s journey.

Syllabus

Introduction

Why sales stories are important

1. Sales Storytelling: The Foundation You Need

Selecting the right story
The 10 commandments of great sales stories
The five emotions that drive a great story

2. Sales Storytelling Across the Buyer’s Journey

Elevator pitch story
EPIC capture story
Opening a story with SCIPAB
Unicorn sales story
WIIFM-demo story
The closer story
Retain and grow-together stories

Conclusion

Next steps

Taught by

Maury Rogow

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