Sales: Business to Consumer Online Sales

Learn about the benefits and challenges of doing business to consumer (B2C) online, and how you can adopt an effective business model to sell your products online.

Introduction

• Welcome
• Going straight to the consumer
• Categories of online B2C companies
• Categories of offline B2C companies
• Opportunities and challenges

1. Persona Development

• What is a persona?
• How do I build personas?
• What are the secrets to persona success?
• Measure persona success

2. Content, Conversion, and SEO

• Why content equals sales success
• Where do I start with my website copy?
• What are the secrets to content success?
• Measure content success

3. Social Media, Reviews, and Blogging

• What is social media marketing?
• Social media marketing
• Secrets to social media success
• Measure social media success

4. Pay per Click

• What is PPC?
• Where do I start with PPC?
• What are the secrets to PPC success?
• Measure the success of PPC

Conclusion

• Next steps