Remarketing Strategies with Google Ads and Analytics

Offered By: LinkedIn Learning

Tags

Google Ads Courses Digital Marketing Courses Google Analytics Courses Performance Measurement Courses Audience Segmentation Courses Campaign Management Courses Remarketing Courses

Course Description

Overview

Learn how to combine Google Ads and Analytics with powerful remarketing strategies.

Syllabus

Introduction

Intro to remarketing for Google Ads and Analytics
What you should know

1. How Remarketing Works and Audience Sources

How remarketing works
Best candidates for remarketing
Popular remarketing audience sources

2. Strategies for Defining Audiences

Strategies for ecommerce audiences
Strategies for audiences to drive lead generation
Remarketing strategies to support long sales cycles
Audience segmentation strategies
Using analytics to identify audiences

3. Set Your Campaigns Up for Success

Risk-free audience testing (search)
Determining micro-conversions to support the customer journey
Align ads and content

4. Create Your Remarketing Audiences

How to create custom audiences
Create web-based audiences with Google Ads
Create sudiences in Google Analytics

5. Measure Long-Term Performance

Review campaign level data
Use your audience report
Get the most from your Google Analytics audience report

Conclusion

Learn more about remarketing

Taught by

Amy Bishop

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