Print Production: Choosing Paper

Learn how to choose the right paper for the right jobs and find high-quality paper and print production resources that will make your designs even better.

Introduction

• Welcome
• Using the course handouts

1. Paper Basics and Physical Attributes

• How paper is made
• Paper finish and texture
• Paper shades and colors
• Paper weight and thickness
• Paper sheet and roll sizes
• Paper and sustainability

2. Choosing the Right Paper for Your Project

• Coated vs. uncoated papers
• Using textured paper
• Specialty papers: From metallics to handmade
• Papers for packaging projects

3. From Paper Selection to Press Approval

• Using paper swatch books
• Sourcing paper samples and dummies
• Getting the job done

Conclusion

• Next Steps