Print Production: Digital and Variable Data Printing

Learn about the possibilities and limitations of digital printing and working with variable data.

Introduction

• Welcome
• What you should know before watching this course
• Using the exercise files

1. Defining Digital Printing

• What constitutes digital printing?
• Types of digital printing devices

2. Types of Jobs That Are Appropriate for Digital Printing

• Short print runs
• Unique sizes and substrates
• Fine-art printing (giclée prints)

3. Design Considerations

• Stock considerations
• Finishing considerations

4. Digital Color

• Digital color considerations
• Digital color advantages

5. Large-Format Output

• Working at a reduced size
• Image resolution

6. Variable Data

• Basic principles of variable data publishing
• Why digital printing and variable data go hand in hand
• Exercise: InDesign Data Merge for text
• Using InDesign Data Merge with images

7. Beyond Paper

• Extended capabilities of digital printing
• Eat your mistakes: Edible printing

Conclusion

• What I hope you've learned
• Next steps