Podcasting for Enterprises

Offered By: LinkedIn Learning

Tags

Content Marketing Courses Podcasting Courses Recruitment Courses Thought Leadership Courses Corporate Culture Courses Employee Training Courses

Course Description

Overview

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Learn about the benefits and uses of podcasts and audio content in general for enterprises and large corporations.

Syllabus

Introduction

Podcasts and the enterprise

1. Why Podcasts Work

Podcasts build know, like, and trust
Expertise and authority
Listener statistics
Evergreen content
Effective communications

2. Enterprise Podcasting

Enterprise podcasts
Recruit, train, and develop
Corporate communications and culture building
Internal communications
Branded content
Appearing as guest experts on other podcasts

Conclusion

Develop a plan for your enterprise podcast

Taught by

Danny Ozment

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