Planning a Web Design Portfolio: Growing Your Freelance Business

Learn how to plan a web portfolio that will attract fresh clients and move your business in the right direction.

Introduction

• Welcome

1. Understanding Your Audience

• Identifying what clients are looking for
• Understanding the key to a great portfolio
• Sweating the details

2. Gathering Relevant Experience

• Focusing on your niche
• Connecting the dots
• Highlighting key results
• Understanding how to share credit

3. Reviewing Results

• Speaking the language of problems and solutions
• Sharing your client's pain
• Reviewing your highlight reel

4. Establishing Trustworthiness

• Building trust
• Examining the elements of trust
• Showing instead of telling

5. Conveying Personality

• Who are you?
• What's your ideal client profile?
• What does your portfolio say about you?
• Which personal projects contribute?

6. Demonstrating Range

• Understanding why range matters
• Selecting the right projects
• Small is still beautiful

7. Avoiding Pitfalls

• Emphasizing benefits over features
• Paying attention to the little details
• Representing your full value

Conclusion

• Next steps