YoVDO

Pivoting Your Small Business in a Crisis

Offered By: LinkedIn Learning

Tags

Entrepreneurship Courses Crisis Management Courses Online Advertising Courses Online Presence Courses Customer Engagement Courses Video Content Creation Courses

Course Description

Overview

Keeping your business afloat and your customers satisfied during a global pandemic is no easy feat. Tune into this course to get practical tips for finding the right path forward.

Syllabus

What Do I Do Now?
  • How do I decide the right path forward for my business?
  • How do I lead during this unprecedented time?
  • How do I stay informed?
1. Tips to Help Keep Your Doors Open
  • How do I repurpose my staff?
  • How do I quickly set up a web presence when I’m a brick and mortar?
  • How do I connect and communicate with my customers?
  • How do I take payments online?
  • How do I set up my business for gift card sales?
  • How do I evaluate whether I should move my business online?
  • How do I pick a tool to set up an online storefront for my business?
  • How do I advertise my services online?
  • How do I create video to communicate with my customers?
  • How do I use live video to interact with my customers?
  • How do I create visuals to support my business right now?
2. Looking Ahead
  • A plan for right now and what's ahead

Taught by

Jess Stratton, Morten Rand-Hendriksen, Ashley Kennedy, David Gassner, Sharon Bennett, Garrick Chow and George Maestri

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