Pivoting Your Small Business in a Crisis

Keeping your business afloat and your customers satisfied during a global pandemic is no easy feat. Tune into this course to get practical tips for finding the right path forward.

What Do I Do Now?

• How do I decide the right path forward for my business?
• How do I lead during this unprecedented time?
• How do I stay informed?

1. Tips to Help Keep Your Doors Open

• How do I repurpose my staff?
• How do I quickly set up a web presence when I’m a brick and mortar?
• How do I connect and communicate with my customers?
• How do I take payments online?
• How do I set up my business for gift card sales?
• How do I evaluate whether I should move my business online?
• How do I pick a tool to set up an online storefront for my business?
• How do I advertise my services online?
• How do I create video to communicate with my customers?
• How do I use live video to interact with my customers?
• How do I create visuals to support my business right now?

2. Looking Ahead

• A plan for right now and what's ahead