Sports Media
Offered By: University of Alabama via Independent
Course Description
Overview
Dedicating time to building your brand in a way that is authentic to who you are can be a hugely rewarding process for you, personally and professionally. Sponsors want to engage with athletes who can strengthen and promote their brand, so having a significant following on social media, for example, will set you apart.
Financial support, equipment and increased exposure are just a few of the benefits associated with being a sponsored athlete. Join us on this course to learn how to engage with the media, maintain an online presence and secure your very own sponsorship deal.
Syllabus
- Introduction
- The online you
- Interaction with media
- Sponsors
- Image and crisis management
Taught by
Kenon Brown, Kim Bissell and Andrew Billings
Tags
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