Sports Media
Offered By: University of Alabama via Independent
Course Description
Overview
Dedicating time to building your brand in a way that is authentic to who you are can be a hugely rewarding process for you, personally and professionally. Sponsors want to engage with athletes who can strengthen and promote their brand, so having a significant following on social media, for example, will set you apart.
Financial support, equipment and increased exposure are just a few of the benefits associated with being a sponsored athlete. Join us on this course to learn how to engage with the media, maintain an online presence and secure your very own sponsorship deal.
Syllabus
- Introduction
- The online you
- Interaction with media
- Sponsors
- Image and crisis management
Taught by
Kenon Brown, Kim Bissell and Andrew Billings
Tags
Related Courses
Sports and SocietyDuke University via Coursera The Global Business of Sports
University of Pennsylvania via Coursera Age of Globalization
The University of Texas at Austin via edX The Subject is Sports
Syracuse University via Open Education by Blackboard Dopage : Sports, Organisations et Sciences
University of Lausanne via Coursera