Sports Media

Offered By: University of Alabama via Independent

Course Description

Overview

Dedicating time to building your brand in a way that is authentic to who you are can be a hugely rewarding process for you, personally and professionally. Sponsors want to engage with athletes who can strengthen and promote their brand, so having a significant following on social media, for example, will set you apart.

Financial support, equipment and increased exposure are just a few of the benefits associated with being a sponsored athlete. Join us on this course to learn how to engage with the media, maintain an online presence and secure your very own sponsorship deal.

Syllabus

Introduction
The online you
Interaction with media
Sponsors
Image and crisis management

Taught by

Kenon Brown, Kim Bissell and Andrew Billings

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