YoVDO

No-Code Web Design Weekly

Offered By: LinkedIn Learning

Tags

Web Design Courses Marketing Courses Copywriting Courses HTML Courses Content Management Courses

Course Description

Overview

Get quick, actionable pointers for creating and managing effective websites—designed for those with no background in web design.

Syllabus

Introduction
  • Build websites without code
  • About our LinkedIn Group
  • No-code technologies in 2021
1. Working with Content
  • Voice, tone, and brand
  • Four ways a listicle helps your message
  • Say more with less
  • Developing basic HTML skills
  • Three tips for improving your Google searches
  • What's the right platform for my website?
  • WordPress.com vs. WordPress.org
  • What is an API?
  • Three tips for choosing effective photos
  • How do I add tons of content to my existing website?
  • Choosing great fonts for your website
  • Three easy ways to improve website performance
  • Understanding image formats for the web
  • Optimizing images for the web
  • Storytelling tips for websites
  • Improve your copywriting with PAS
  • Watch out for "word-shaped air"
2. Web Strategy
  • Understanding organizational, user, and website goals
  • Your website isn't for everyone—and that's OK!
  • What is reputation management?
  • Three ways people find you that aren't through Google
  • Eliminating website ROT
  • Organizing your content
  • Five tips for hiring website help
  • What is website accessibility?
  • Six tips for improving website accessibility
  • What are some quick and easy ways to create videos?
  • What are all of those web technologies?
  • What is inclusive or universal design?
  • Three tips for designing for older audiences
  • Three tips for designing for younger audiences
  • What is gamification?
  • Illustrations take over the web
  • Graphics made easy with Canva
3. Marketing and Promotion
  • Five easy ways to promote your website
  • Three easy tips for quality video
  • Three tips for effective social media
  • Three tips for getting email newsletters opened and read
  • Three more tips for reaching email subscribers
  • Pop-ups for good and evil
  • Three free product strategies
  • Improving communication with web developers through wireframing
  • Hooking customers with hooks
  • Choosing a great color scheme for your site
  • The importance of a call to action (CTA)
  • Using ebooks to promote your business
  • What's this new "no-code" movement?
  • The power of three
  • How does Webflow compare with Wordpress?
  • The best elevator pitch ever
  • The trend towards paid newsletters
  • Get paid in the creator economy

Taught by

Jen Kramer

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