Marketing Your Professional Service

Join marketing expert John Jantsch as he steps through how to market your professional services.

Introduction

• More clients and better service

1. Core Promise and Core Problem

• Develop ideal client profile
• Problems-solving vs. solution selling
• Create promise statements
• Map your customer journey
• Define your global methodology

2. Website: The Hub of Your Communication

• Websites today
• Outline your structure

3. Lead Generation Content: Building a Platform

• Develop a content strategy
• Craft a content plan
• Leverage content upgrades
• Capture leads

4. Lead Conversion

• Set the right goals
• Use promotion channels
• Follow-up sequence
• Appointment rhythm
• Proposals that close

5. Converting Clients to Marketing Allies

• Map touch points
• Onboarding process
• Review your results
• Build a referral process

Conclusion

• Action items: Marketing your professional service