Marketing Tools: Social Media

Discover industry-leading tools for marketing with social media. Compare and contrast social media management suites, automation tools, content creation platforms, and more.

Introduction

• Discover the social media tools you need
• What to look for in social media tools

1. Utilizing Built-in Social Media Tools

• Build custom ad audiences with Meta Business Suite
• Use Twitter Analytics to evaluate the success of your tweets
• Utilizing Facebook and Instagram Messenger
• Marketing with Instagram Videos and Reels

2. Multipurpose Social Media Management Suites

• Discover the value of Zoho
• Explore the top features of Sprout Social
• Market effectively with Buffer
• Manage social posts with Hootsuite

3. Social Media Automation Tools

• Improve your reach on Instagram with Kicksta
• Easily schedule posts with Later
• Automate evergreen social posts with MeetEdgar
• Implement a Facebook Messenger bot with Customers.ai

4. Tools for Content Discovery and Design

• Create images and videos with Canva
• Curate content with Feedly
• Discover effective content with Google Trends and BuzzSumo
• Create GIFs with Giphy

5. Social Media Analytics Tools

• Review detailed YouTube analytics with TubeBuddy
• Measure the success of your posts with Sendible
• Review detailed analytics for Instagram with Iconosquare

Conclusion

• Continuing to review and assess social media tools