Social Media Monitoring: Strategies and Skills

Incorporate social media monitoring into your organization's marketing strategy. Explore tools and strategies for finding, responding to, and participating in online conversations.

Introduction

• Why social media monitoring is important for your brand

1. Develop a Strategic Approach

• Integrate social media monitoring into your marketing strategy
• Understand your customer needs
• Team, training, workflow, and budget

2. How to Get Started

• Fine-tune how you search for content
• Overview of social media monitoring apps
• Use Hootsuite for social media monitoring

3. Social Listening in Action

• Social media monitoring for research and insights
• Social media monitoring for customer service
• Social media monitoring for influencer marketing
• Social media monitoring for issues and crisis management

Conclusion

• Next steps in social media monitoring