Marketing on YouTube
Offered By: LinkedIn Learning
Course Description
Overview
Learn how to use YouTube to market a product, service, or brand.
Syllabus
Introduction
- Learn to market effectively on YouTube
- Discover marketing opportunities on YouTube
- Set marketing goals on YouTube
- Choose a content marketing strategy for YouTube
- Set up a YouTube Brand Account
- Brand your YouTube channel page
- Create a content plan for YouTube
- Upload a marketing video to YouTube
- Marketing on YouTube: Interact with viewers
- Marketing on YouTube: Create video playlists
- Important SEO elements for YouTube videos
- Perform keyword research for SEO on YouTube
- Optimize YouTube video details for marketing
- Create chapters in your video uploads
- Utilize video cards and end screens
- Customize your YouTube channel layout
- Customize advanced channel settings on YouTube
- Evaluate channel performance with YouTube Analytics
- Assess the performance of uploads on YouTube
- Advertise on YouTube
- Sell merchandise on YouTube
- Plan your marketing strategy for YouTube
Taught by
Anson Alexander
Related Courses
Writing for the WebOpen2Study Digital Branding and Engagement
Curtin University via edX Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
Tecnológico de Monterrey via Coursera Viral Marketing and How to Craft Contagious Content
University of Pennsylvania via Coursera Advanced Content and Social Tactics to Optimize SEO
University of California, Davis via Coursera