Marketing on LinkedIn: The Sophisticated Marketer's Guide

Learn to leverage LinkedIn for your business. Professionals from small businesses to global enterprises will benefit from exploring new features and current best practices.

Introduction

• Market your brand on LinkedIn

1. Optimizing Your Profile for Marketing Success

• How LinkedIn's Creator mode works for your business
• Gather and repurpose recommendations

2. Creating Personal Brand Content for LinkedIn

• Create a content strategy for LinkedIn
• Create video content for LinkedIn
• Creating personal brand content on LinkedIn
• Copywriting tips for your personal posts on LinkedIn
• Leveraging collaborative articles on LinkedIn

3. Networking on LinkedIn Like a Pro

• Who to connect with when marketing on LinkedIn
• Creating conversation in your LinkedIn Inbox

4. Marketing Your Business on LinkedIn

• How to create your LinkedIn company page
• How to create LinkedIn content as your brand

Conclusion

• Dive deeper into marketing on LinkedIn