Marketing on LinkedIn: The Sophisticated Marketer's Guide

Offered By: LinkedIn Learning

Course Description

Overview

Learn to leverage LinkedIn for your business. Professionals from small businesses to global enterprises will benefit from exploring new features and current best practices.

Syllabus

Introduction

Market your brand on LinkedIn

1. Optimizing Your Profile for Marketing Success

How LinkedIn's Creator mode works for your business
Gather and repurpose recommendations

2. Creating Personal Brand Content for LinkedIn

Create a content strategy for LinkedIn
Create video content for LinkedIn
Creating personal brand content on LinkedIn
Copywriting tips for your personal posts on LinkedIn
Leveraging collaborative articles on LinkedIn

3. Networking on LinkedIn Like a Pro

Who to connect with when marketing on LinkedIn
Creating conversation in your LinkedIn Inbox

4. Marketing Your Business on LinkedIn

How to create your LinkedIn company page
How to create LinkedIn content as your brand

Conclusion

Dive deeper into marketing on LinkedIn

Taught by

Alex Rynne

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