Marketing on Facebook: Managing a Company Page

Learn how to manage a company page on Facebook. Discover great ideas on content, methodologies, and strategies for success.

Introduction

• Managing your Facebook company page

1. Managing Your Page

• Setting up page roles
• Privacy and security
• Using Business Manager to stay organized

2. Building a Content Strategy

• Types of posts
• Using produced video
• Using live video
• Promoting events on Facebook

3. Increasing Page Reach

• Growing organic reach
• Creating conversations

4. Growing Your Community

• Using Facebook Groups
• Facebook Messenger best practices
• Growing with Facebook advertising

5. Improving Page Performance

• Page insights and performance
• Tips for improving your page performance