Marketing on Facebook: Managing a Company Page

Offered By: LinkedIn Learning

Tags

Facebook Marketing Courses Social Media Marketing Courses Content Strategy Courses Community Building Courses Online Advertising Courses Video Marketing Courses

Course Description

Overview

Learn how to manage a company page on Facebook. Discover great ideas on content, methodologies, and strategies for success.

Syllabus

Introduction

Managing your Facebook company page

1. Managing Your Page

Setting up page roles
Privacy and security
Using Business Manager to stay organized

2. Building a Content Strategy

Types of posts
Using produced video
Using live video
Promoting events on Facebook

3. Increasing Page Reach

Growing organic reach
Creating conversations

4. Growing Your Community

Using Facebook Groups
Facebook Messenger best practices
Growing with Facebook advertising

5. Improving Page Performance

Page insights and performance
Tips for improving your page performance

Taught by

Megan Adams

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