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Building a Business Presence With Facebook Marketing

Offered By: Coursera Project Network via Coursera

Tags

Facebook Marketing Courses Digital Marketing Courses Content Creation Courses Audience Engagement Courses

Course Description

Overview

By the end of this project-based course, you will understand the basics of applying Digital Marketing on Facebook. The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The course begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account, including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.

Syllabus

  • Promoting your Business Page with Facebook Marketing
    • The course will walk you through setting up digital marketing for a fictitious company, the Belltown Bakery in downtown Seattle. The project begins with setting up a fictitious business page on Facebook. You will then learn how to navigate your Facebook account including setting up advertisements. You will then learn how to post content and boost a post. We will then cover tools available to engage with Facebook users and grow your audience on Facebook.

Taught by

Kathleen Bergner and Mallory Baumb

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