Marketing Foundations: Targeting

Explore customer targeting and how it can help you find and keep the best customers. Learn how to reach B2C and B2B customers and leverage buyer personas in your marketing.

Introduction

• Welcome

1. An Introduction to Targeting

• The importance of knowing your customer
• Types of customers
• The benefits of targeting

2. Target B2C Audiences

• The B2C customer
• B2C customer characteristics
• Factors that influence the B2C customer
• How to reach your B2C customer

3. Target B2B Audiences

• The B2B customer
• B2B customer characteristics
• Factors that influence the B2B customer
• How to reach your B2B customers

4. Buyer Personas

• What is a buyer persona?
• How to create a buyer persona
• Buyer persona examples
• How to use buyer personas in your marketing

Conclusion

• Next steps