Marketing Foundations: Ecommerce

Learn about the components of ecommerce, current online shopping behavior, and successful ecommerce marketing strategies.

Introduction

• Unlocking key principles and strategies of ecommerce marketing

1. The Pillars of Ecommerce

• Ecommerce customer research
• Ecommerce product research
• Ecommerce platform breakdown
• Building a profitable ecommerce website

2. Niche Marketing in Ecommerce

• The customer journey in ecommerce
• Researching your market for ecommerce
• Articulating your unique selling point (USP)
• Sales copy for successful ecommerce

3. Free Traffic for Ecommerce

• Navigating free traffic in ecommerce
• SEO for ecommerce websites
• Building brand awareness on social media
• YouTube marketing for ecommerce
• Blogging for ecommerce

4. Paid Traffic for Ecommerce

• Driving paid traffic for ecommerce
• Paid traffic sources
• Influencer marketing for ecommerce
• Attracting affiliates to your ecommerce store

5. Increasing Conversions for Ecommerce

• Website conversions in ecommerce
• Ecommerce retargeting
• Email marketing for ecommerce

Conclusion

• Continuing your ecommerce learning