YoVDO

Marketing Foundations: Analytics

Offered By: LinkedIn Learning

Tags

Marketing Analytics Courses Data Analysis Courses User Experience Courses KPIs (Key Performance Indicators) Courses Web Analytics Courses

Course Description

Overview

Learn how web analytics can improve your marketing game.

Syllabus

Introduction
  • Improve your marketing analytics acumen
1. The Objective of Marketing Analytics
  • Obstacles to effective marketing analytics
  • Identify your business objectives for marketing analytics
  • Define objectives, goals, metrics, and KPIs
  • Implement business objectives for strategy
2. A Clear Analytics Strategy Creates Clear Measurement
  • Create measurements that connect to objectives
  • Focus on marketing tactics, not channels
  • Establish target outcomes and value for your analytics
  • Establish comparison and benchmark data
3. Implement Analysis Methods
  • Leverage the best analytics skill: Asking questions
  • Apply question-asking frameworks
  • Connect measurement factors in marketing campaigns
4. Turn Data into Insight, Insight into Action
  • Apply KPIs to connect data to action
  • Improve the user experience using marketing analytics
  • Establish a reporting framework for your analytics data
Conclusion
  • Implementing your marketing analytics strategy

Taught by

Matt Bailey

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