Marketing Foundations

Offered By: LinkedIn Learning

Course Description

Overview

Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.

Syllabus

Introduction

Marketing is a powerful tool for business

1. Understanding Marketing's Role

Marketing in an organization
Understanding the planning process
Assembling the team
Creating the marketing plan

2. Analyzing Your Business

Focusing on your core business
Determining your marketing plan's scope
Researching the competition
Analyzing your products
Analyzing your customers

3. Developing Your Strategy

Segmenting your customers
Targeting your customers
Positioning your message

4. Developing the Tactical Phase

Creating the right products and services
Setting prices
Communicating price
Setting promotional objectives
Sending your promotional message
Understanding distribution channels

Conclusion

Measuring results
Aligning the organization
Next steps

Taught by

Drew Boyd

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