Marketing Foundations

Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.

Introduction

• Marketing is a powerful tool for business

1. Understanding Marketing's Role

• Marketing in an organization
• Understanding the planning process
• Assembling the team
• Creating the marketing plan

2. Analyzing Your Business

• Focusing on your core business
• Determining your marketing plan's scope
• Researching the competition
• Analyzing your products
• Analyzing your customers

3. Developing Your Strategy

• Segmenting your customers
• Targeting your customers
• Positioning your message

4. Developing the Tactical Phase

• Creating the right products and services
• Setting prices
• Communicating price
• Setting promotional objectives
• Sending your promotional message
• Understanding distribution channels

Conclusion

• Measuring results
• Aligning the organization
• Next steps