Marketing Ethics

Make sure your marketing organization conducts itself in an ethical way. Learn how to implement and reinforce ethical marketing practices that protect your company and customers.

Introduction

• Starting with your employees

1. Laying the Foundation for Marketing Ethics

• Defining your marketing ethics
• Identifying problem areas
• Building a culture of marketing ethics
• Learning by example: Leaders and ethics

2. Ethical Practices

• Understanding ethics in digital media
• Learning ethics in advertising
• Applying ethics in public relations
• Using ethics in cause marketing

3. Training and Reinforcing Ethics

• Training an ethics-minded marketing team
• Reinforcing ethical decision-making
• Testing and advancing in ethics
• Measuring ethical behavior

4. Marketing Ethics Challenges

• Case study challenge: Going green
• Case study challenge: AI
• Case study challenge: Data and privacy

Conclusion

• Next steps