YoVDO

Marketing: Customer Segmentation

Offered By: LinkedIn Learning

Tags

Marketing Courses Market Research Courses Customer Personas Courses Customer Segmentation Courses

Course Description

Overview

Learn how to segment your customers so you can create targeted marketing messages.

Syllabus

Introduction
  • Maximize your marketing efforts through segmentation
  • Common ways to segment customers
1. Geographic and Demographic Segmentation
  • How to complete geographic customer segmentation
  • Segmenting customers by demographic factors
  • Using cultural segmentation to target customers
  • Where to find information for geographic and demographic segmentation
2. Behavioral and Usage Rate Segmentation
  • Segmenting customers based on their behaviors
  • Segmenting customers by usage rates
  • Creating a clearer picture of customers
3. Psychographic Segmentation
  • How consumers see themselves
  • Researching the psychographic profiles of your customers
  • Creating profiles of your customers and targets
4. Benefits-Sought Segmentation
  • Characterizing customers based upon why they buy
  • Opportunities to reach new markets
5. Customer Personas and Profiles
  • Build a customer persona or profile
  • Use customer personas and profiles in messaging
Conclusion
  • Continue learning customer segmentation

Taught by

Doug Ladd

Related Courses

Entrepreneurship 101: Who is your customer?
Massachusetts Institute of Technology via edX
Market Analysis at the Bottom of the Pyramid
+Acumen via NovoEd
Market Segmentation at the Bottom of the Pyramid
+Acumen via NovoEd
Online Business: Customer Profiling for Success
RMIT University via FutureLearn
Applied Entrepreneurship 1: Design Thinking for Business Acceleration
University System of Maryland via edX