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Marketing Analytics: Setting and Measuring KPIs

Offered By: LinkedIn Learning

Tags

Marketing Courses Google Analytics Courses Goal Setting Courses KPIs (Key Performance Indicators) Courses Marketing Analytics Courses Key Performance Indicators (KPIs) Courses

Course Description

Overview

Up your marketing analytics game by learning how to set and track KPIs using Google Analytics. Learn which KPIs are most important and how this differs by business type.

Syllabus

Introduction
  • About KPIs and Google Analytics
  • What you should know
1. Setting Up KPIs with Google
  • Creating dashboards and KPI alignment
  • Setting up goals to track specific KPIs
  • Event tracking for deeper measurement
  • The importance of URL parameters
  • Importing cost data to Google Analytics
2. Understanding What KPIs Are Important
  • Mapping your marketing funnel economics
  • Tracking revenue and conversion value
  • Using indicator metrics for sparse data
3. Common KPIs by Business Type
  • Publishing blog and video content KPIs
  • Standard KPIs for ecommerce businesses
  • KPIs for subscription-based products
  • Lead generation and sales KPIs
  • KPI measurement for mobile apps
Conclusion
  • Continue learning about KPIs

Taught by

Michael Taylor

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