Learning Google Tag Manager

Learn how to effectively leverage Google Tag Manager. Discover how to work with accounts, use the Google Analytics built-in tags, fire events using triggers, and more.

Introduction

• Use Google Tag Manager (GTM) for all your web code tags
• Understanding Google Tag Manager
• Understanding the GTM hierarchy
• Server-side vs. client-side tags explained

1. Work with Accounts and Containers

• How to configure permissions and security in Google Tag Manager
• Create an account and container
• Install your first container
• Install Google Tag Manager in WordPress

2. Using Built-in Tags

• Efficiency bonus: Google Analytics built-in tags
• CrazyEgg and other built-in tags

3. Work with Variables

• Understanding basic variables
• Utilize built-in variables
• Create custom variables
• Dynamic variables
• Incorporating custom JavaScript into GTM variables

4. Create Triggers

• Understanding triggers
• Fire Google Analytics events using triggers

5. Control Versioning

• Create versions and view publishing history
• Import and export configurations

6. Debug Your Tags

• Using Preview and Debug modes
• Using WASP to debug

7. Use Custom HTML Tags

• Understanding and using custom HTML tags
• Understanding and using custom Image tags
• Best practices for custom HTML tags

Conclusion

• Learning more about Google Tag Manager