Learning Conversion Copywriting

Learn how to research, craft, and repurpose compelling marketing copy to convert online prospects to customers.

Introduction

• Why conversion copywriting?
• The conversion copywriting process

1. Borrowing Messages from Customers

• What is the voice of the customer (VOC)?
• Must-use techniques to find your message
• VOC research: How to mine reviews quickly
• Finding your what, finding your how
• Collecting VOC from your customers

2. Using Proven Frameworks and Formulas

• List, offer, copy: What to know before you write
• Offer optimization
• Stages of awareness
• Overview of persuasive frameworks
• Using persuasive frameworks: PAS

3. Writing Your First Draft

• Web copy: Turn your outline into a first draft
• Email copy: Plan a sequence using VOC
• Email copy: Write an email using VOC

4. Editing in the Awesome and Validating Your Work

• Experiment to find your better practices
• The you rule
• Using persuasive copywriting formulas
• The even if technique
• The one test
• Validating clarity with five second tests

Conclusion

• Let the data drive your next steps