Leading a Small Business through a Crisis

Keep your small business afloat during times of crisis. Learn how to manage your mindset, your finances, and your team and identify resources that can help your business survive.

Introduction

• Determine what steps to take to keep the business afloat

1. Mental Mindset

• Control your mind and identify the specific problems
• Evaluate tasks to tackle immediately or pass off

2. Internal Finances: What You Can Do Alone

• Inventory and rank business expenses
• Create cash runway projections
• Communicate truthfully to your team

3. External Finances: What You Need Others For

• Available financial options: Credit cards and credit lines
• How to identify which expenses to pause or eliminate
• Communicating to the bank during uncertain times
• Federal, city, and community financial support options

4. Marketing and Communications

• Timely and honest communication with customers
• Partnering with fellow founders to extend your reach
• Analyze the competition and your strategies during uncertain times
• Tell others how to help support your business

Conclusion

• Resources to help navigate a business through uncertain times