Lead Generation Foundations

Offered By: LinkedIn Learning

Course Description

Overview

Grow your business with lead generation. Learn a proven lead-gen strategy for attracting prospects and converting them to leads and loyal customers who advocate for your brand.

Syllabus

Introduction

Let's improve your lead generation

1. Set Business Objectives

Objectives
Key performance indicators (KPIs)

2. Entice Prospects

Target your audience
Know the competition
Create relevant content
Publish regularly
Website design

3. Convert Prospects to Qualified Leads

Compelling offer
Call to action (CTA)
Landing page
Effective form
Database

4. Transform Leads to Customers

Lead scoring
Customized experience
Nurture leads
Human interaction

5. Create a Positive Purchase Experience

Purchase process
Retargeting

6. Exceed Customer Expectations

Loyal customers
Reward customers
Social monitoring

7. Create Loyal Advocates

Amplify followers
Referrals
Testimonials

8. Measure and Optimize

Measure
Optimize

Conclusion

Next steps

Taught by

Dina Shapiro

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