Lead Generation Foundations

This course explores the basics of lead generation and provides a roadmap for building a plan to attract prospects, qualify leads, and convert qualified leads to customers.

Introduction

• Getting started with lead generation

1. Lead Generation Strategy: Attracting Leads

• Attracting leads: Begin with a lead generation plan
• Engaging your marketing leads
• Example: Using social publishing to engage leads

2. Converting Your Marketing Leads to Qualified Leads

• Qualifying leads: Optimize your website and landing page
• Using call-to-action (CTA) to boost click-through rate (CTR)
• Developing your marketing form for a seamless experience

3. Converting Qualified Leads to Customers

• Creating a database with lead scoring for prioritization
• Using personalized emails to grow relationships with leads
• Example: Personalization to convert a qualified lead

Conclusion

• Cultivating relationships for customer loyalty and advocacy