The Data Science of Retail, Sales, and Commerce
Offered By: LinkedIn Learning
Course Description
Overview
Discover how consumer data can be analyzed to learn about customers and impact sales.
Syllabus
Introduction
- Welcome
- Data fundamentals for retail, sales, and marketing
- Explore basic data tasks
- Sentiment analysis
- Explore market segmentation
- Score leads and customers
- Recommendation engines
- Dynamic pricing
- Examine ethics and unintended consequences
- Predict trends
- Next steps
- Careers
Taught by
Barton Poulson
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