YoVDO

Introduction to Social Media Strategy

Offered By: LinkedIn Learning

Tags

Social Media Marketing Courses Digital Marketing Courses Content Marketing Courses Brand Management Courses Target Audience Analysis Courses Customer Engagement Courses Content Planning Courses Social Media Advertising Courses

Course Description

Overview

Learn how businesses are using social media to find new customers and grow their brands—all from a top voice in Silicon Valley startups.

Syllabus

Introduction
  • Using social media to grow your business
1. Prepare for Social Media for Business
  • Grow your business with social media
  • Defining your target audience
  • Understanding your customer's journey
2. Planning Your Social Media Presence
  • Selecting your social media channels
  • Establishing your tone of voice
  • Creating a social media policy
3. Participating as a Business in Social Media
  • Participating versus marketing
  • Creating your social media profile
  • Organic versus paid social media marketing
4. Creating a Content Plan
  • It all starts with content
  • Using the hub and spokes model
  • Conducting a content audit
  • Repurposing existing content
  • Developing your content calendar
5. Creating Effective Social Media Content
  • Creating content your customers want
  • Creating shareable content
  • Adapting content to your social channels
  • Tools for content creation
6. Growing Organically in Social Media
  • Building a following
  • Interaction with customers
  • Using insights to build on success
7. Growing through Social Media Advertising
  • Deciding when to advertise
  • Establishing your advertising goal
  • Creating effective social media ads
  • Targeting your social media ads
  • Optimizing your ads
8. Measuring Social Media Marketing Success
  • Understanding social media metrics
  • The right metrics for the right goal
  • Evaluating social media marketing ROI
Conclusion
  • Next steps

Taught by

Anke Audenaert and Madecraft

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