Introduction to Business Analytics

Learn the basics of business analytics. Discover tools and techniques for collecting, tracking, analyzing and making data informed decisions with your organization’s data.

Introduction

• Empower your business through analytics

1. How Can Data Improve Your Business?

• What is the value of data?
• How can data drive my decisions?
• Data driven versus data informed
• Three types of analytics

2. Analytics Fundamentals

• Data governance
• Data tracking tools
• Effective data analysis
• Finding insights in data
• Statistics for analysts
• Data-informed decision-making

3. Data Source Map

• Data source map
• Internal versus external data sources
• Combining data sources

4. Managing Data

• Database management
• Data silos
• Data management tools
• Visualizing data
• Reporting infrastructure

5. The Value of Data Sources

• Sales data
• Marketing data
• Cost data
• Psychographic data
• External data

6. Tracking Data

• Key sales metrics
• Tools to track sales data
• Key marketing metrics
• Tools to track marketing data
• Key cost metrics to track
• Tools to track cost data
• Key psychographic metrics
• Tools to track psychographic data

Conclusion

• Next steps