Improve your Digital Marketing Skills
Offered By: LinkedIn Learning
Course Description
Overview
Enhance your digital marketing expertise by diving deeper into best practices for social media, SEO, and content marketing.
- Learn in-demand social media, SEO, and content marketing skills.
- Enhance your learning with hands-on exercise files.
- Test your knowledge with practice quizzes.
Syllabus
Courses under this program:
Course 1: Digital Marketing Foundations (2021)
-Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
Course 2: Content Marketing Foundations
-Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
Course 3: Google Ads Essential Training
-Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
Course 4: Mobile Marketing Strategy
-In this course, learn how to tailor your marketing for the best mobile experience for your customers.
Course 5: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
Course 6: SEO: Keyword Strategy
-Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)
Course 7: Advertising on Facebook
-Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
Course 8: Social Media Marketing: Managing Online Communities
-Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
Course 9: Social Media Marketing with Facebook and Twitter
-Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.
Course 10: Employer Branding on LinkedIn
-Build an effective brand on LinkedIn. Discover how to represent your company—and your employees—in a way that builds your credibility and your business.
Course 11: Email Marketing: Strategy and Optimization
-Optimize your email marketing strategy. Discover the best time to send email, how to segment your audience, and how to personalize the content to clearly convey your message.
Course 12: Content Marketing: Newsletters
-Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.
Course 13: Marketing on YouTube
-Learn how to use YouTube to market a product, service, or brand.
Course 14: Marketing: Conversion Rate Optimization
-Convert more of your existing traffic into paying customers or qualified leads through conversion rate optimization.
Course 15: Google Universal Analytics Essential Training (2020)
-Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.
Course 1: Digital Marketing Foundations (2021)
-Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
Course 2: Content Marketing Foundations
-Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
Course 3: Google Ads Essential Training
-Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
Course 4: Mobile Marketing Strategy
-In this course, learn how to tailor your marketing for the best mobile experience for your customers.
Course 5: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
Course 6: SEO: Keyword Strategy
-Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)
Course 7: Advertising on Facebook
-Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
Course 8: Social Media Marketing: Managing Online Communities
-Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
Course 9: Social Media Marketing with Facebook and Twitter
-Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.
Course 10: Employer Branding on LinkedIn
-Build an effective brand on LinkedIn. Discover how to represent your company—and your employees—in a way that builds your credibility and your business.
Course 11: Email Marketing: Strategy and Optimization
-Optimize your email marketing strategy. Discover the best time to send email, how to segment your audience, and how to personalize the content to clearly convey your message.
Course 12: Content Marketing: Newsletters
-Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.
Course 13: Marketing on YouTube
-Learn how to use YouTube to market a product, service, or brand.
Course 14: Marketing: Conversion Rate Optimization
-Convert more of your existing traffic into paying customers or qualified leads through conversion rate optimization.
Course 15: Google Universal Analytics Essential Training (2020)
-Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.
Courses
-
Get clear insights and practical tips on how to develop a solid SEO keyword strategy.
-
Learn how to optimize your email marketing strategy through segmentation, tracking, and timing. Re-examine your entire email marketing strategy, start to finish.
-
Build an effective brand on LinkedIn. Discover how to represent your company—and your employees—in a way that builds your credibility and your business.
-
Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.
-
Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
-
Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
-
Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.
-
Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
-
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
-
Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.
-
Convert more of your existing traffic into paying customers or qualified leads through conversion rate optimization.
-
Learn how to use YouTube to market a product, service, or brand.
-
In this course, learn how to tailor your marketing for the best mobile experience for your customers.
-
Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
-
Discover how to leverage Facebook and Twitter to engage customers, build community, and generate great buzz for your brand.
Taught by
Brad Batesole, Brian Honigman, Keitha Maciel, David Booth, Matt Bailey, Megan Adams, Viveka von Rosen, Virginia O'Connor, Melodie Tao, Anson Alexander, Jim Huffman and Corey Koberg
Related Courses
Digital Media and Marketing StrategiesUniversity of Illinois at Urbana-Champaign via Coursera Digital and Social Media Marketing
Salford Business School, University of Salford via iversity App Marketing
Google via Udacity Digital Marketing Capstone
University of Illinois at Urbana-Champaign via Coursera Pilares de Marketing Digital
Universidad Austral via Coursera