Identify Sales Growth Opportunities

Offered By: LinkedIn Learning

Tags

Business Development Courses Market Analysis Courses Competitive Analysis Courses Brand Management Courses

Course Description

Overview

Learn how to increase sales by identifying growth opportunities inside and outside your current sales category.

Syllabus

Going After New Business

Pursuing new sources of growth

1. Understanding Sales Growth

Optimize current sales force effectiveness

2. How to Grow Within Your Category

Identify and capture new customers
Grow sales with current customers
Grow sales with multibrand customers
Identify and capture competitor's customers

3. How to Grow Outside Your Category

Create new categories
Identify adjacent markets
Grow through partnerships

Conclusion

Go after sales growth opportunities

Taught by

Drew Boyd

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