How to Plan Your Website

You no longer need coding skills to build a website, but you do still need a plan. Learn how to determine what type of website to make and which goals to start tracking.

Introduction

• Plan for success on your website project

1. Types of Websites

• What is an informational website?
• What is a sales website or landing page?
• What is a portfolio style website?
• Types of ecommerce websites and online stores
• Online magazines, newspapers, blogs, and editorial websites

2. Website Goals

• Identify a website's style, purpose, and goals for success
• Define the website's ultimate goal
• Define the website's secondary goals and milestones
• Website metrics and analytics

3. Website Content: Words

• Write website copy that will appeal to your target audience
• Website copy and search engines
• Research keywords for effective search engine optimization

4. Website Content: Images

• Where to find images for a website
• What is the best image size for a webpage?
• The relationship between image file size and website speed
• Why alt text is essential for images on a website

5. Website Design

• Considerations for clear website navigation
• Accessible and mobile-friendly website layouts
• Choose accessibility-safe website colors
• Select fonts for a website

Conclusion

• Next steps