How Design Makes Us Think

Learn how design influences thinking by generating emotional and intellectual responses from viewers, users, and consumers.

Introduction

• How design makes us think
• Design and response

1. Seduction and Pleasure

• How we perceive beauty
• Color, shape, pleasure, and seduction
• Seduction in action
• Value

2. Efficiency

• Efficiency in communication
• Visual cues
• Resources and function

3. Humor

• What's funny and why does it matter?
• How to be funny

4. Intelligence and Innovation

• The power of problem solving
• Intelligent and innovation visual cues
• Innovation and visual cues

5. Anger and Communication

• Anger and hate

6. Pride

• Pride and community
• Civic and athletic pride

7. Innocence

• Innocence as a marketing tool
• Ignorance is not innocence

8. Nostalgia

• What is nostalgia?
• Visual cues of nostalgia

9. Honesty

• Does honesty matter?
• Honesty, authenticity, and trust

Conclusion

• Conclusion