Marketing to Humans

Marketing is for humans—not machines. Find out how to put your marketing campaigns back in touch with the people that buy your products and services.

Marketing Tips

• Overview of marketing strategies
• Understanding the marketing audience
• Rational vs. emotional marketing strategies
• Understanding emotional resonance
• Empathy in marketing
• Exploring how the five senses influence us
• The importance of honesty in marketing
• Introducing the concept of story in marketing
• Exploring the structure of story
• Looking at the structure of story as a pyramid
• Tips for creating a story in your marketing
• Understanding the implication of a message
• Creating a context shift through marketing