Marketing to Humans
Offered By: LinkedIn Learning
Course Description
Overview
Marketing is for humans—not machines. Find out how to put your marketing campaigns back in touch with the people that buy your products and services.
Syllabus
Marketing Tips
- Overview of marketing strategies
- Understanding the marketing audience
- Rational vs. emotional marketing strategies
- Understanding emotional resonance
- Empathy in marketing
- Exploring how the five senses influence us
- The importance of honesty in marketing
- Introducing the concept of story in marketing
- Exploring the structure of story
- Looking at the structure of story as a pyramid
- Tips for creating a story in your marketing
- Understanding the implication of a message
- Creating a context shift through marketing
Taught by
Stefan Mumaw
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