Growth Marketing Foundations

Learn how to create an effective growth marketing plan for your company.

Introduction

• Grow your business with growth marketing

1. Defining Growth Marketing

• What is growth marketing?
• The evolution of growth marketing
• Goals of growth marketing
• How to be a growth marketing leader
• A disclaimer on growth marketing

2. Elements of Growth

• The agile growth marketing process
• Building a growth marketing team
• Using customer interviews
• Who are your customers?

3. Initial Strategy

• Communicating your key metric
• What are OKRs and how are they used?
• How to lead an OKR strategy session
• Using the lean canvas for marketing
• Drafting your lean canvas

4. Laying the Foundation

• The digital marketing and sales funnel
• What is the customer journey?
• Mapping the customer journey
• Mastering the customer journey

5. Growth Levers and Loops

• What are marketing growth levers?
• Identifying marketing growth levers
• What are growth loops?
• Growth loop examples

6. Product Life Cycle

• Management of the product life cycle
• Technology adoption life cycle
• Excel through the product life cycle
• Evaluating product-market fit

7. Starting the Growth Process

• Growth process in action
• Generating ideas and team communication
• ICE for project and time management
• Failure and maintaining a positive outlook
• Digital marketing fatigue

8. Growth Opportunities

• Leverage your customers to improve sales
• Retain your users to improve sales
• Data-driven growth marketing
• Exclusivity as a sales strategy
• API integrations

9. Capturing Data

• Key data metrics to track and report
• Monthly recurring revenue (MRR)
• Churn rate
• Measure customer acquisition cost (CAC)

Conclusion

• Your growth path forward